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T&T Q&A with Jeff and Karen Siegel How did you come up with the concept? What’s in the future from ActiveCaptain? Five years from now, what will the next big thing in electronics be? What’s your background and expertise in technology? |
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Who is the target market? Jeff and Karen Siegel: ActiveCaptain is for boaters who travel overnight on their boats and beyond. The benefit is most obvious for cruisers who travel far from their home port into unfamiliar places, but there is also a true benefit for the boater who voyages on the weekend. We have many users who tell us they found a great anchorage they never knew about right in their own back yard. ActiveCaptain has over 10,000 boat ramps listed offering boaters with trailerable boats information about where to put in. We've even had people with canoes and kayaks use our boat-ramp data. While we have focused on providing the kind of long-range cruising information that we desire, other categories of boaters are benefiting also. Truth be told, ActiveCaptain is really for us and our cruising. We selfishly want to know about more marinas and anchorages and integrate all of this live data together in one place. But we figure that if it's giving us the things we need, it's also serving many other people, too. What is ActiveCaptain? Access the award-winning series on mobile phones in boating by clicking here |
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Stay informed with Trawler News from Trawlers & Trawlering! |
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